SEO in Terrassa
We work on search visibility for businesses in Terrassa and Vallès Occidental according to where their customers are and what they search for. The aim is to improve visibility on Google and make enquiries easier, whether the market is local, extends across Catalonia or reaches other countries.
Your SEO is handled directly by Otger Espinet, SEO consultant and programmer, from our Terrassa office.
SEO in Terrassa does not always mean local SEO
An accountancy practice, clinic or shop in Terrassa needs to appear when someone searches for that service nearby.
A machining workshop or component manufacturer, however, may sell across Catalonia or abroad: its customers are not searching for ‘Terrassa’, but for what it makes.
Before making recommendations, we therefore look at where your customers are and how they search. Sometimes local visibility is the priority; sometimes it is service and product pages for searches across the whole market; often, both are needed.
Local SEO: Google Business Profile, maps and reviews
When proximity matters, we work on the elements that help Google show your business in searches around the area:
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Google Business Profile: clearly defined categories, services, opening hours, photos and posts.
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Consistent information: your name, address and telephone number should match across the website, profile and directories where your business appears.
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Reviews: how to ask customers for them and how to respond.
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Local information on the website: where the business is, which area it serves and how to get there.
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Local mentions and links: organisations, associations, suppliers and local media that already have a relationship with your business.
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If you visit customers at their homes or premises and do not receive visitors at your own location, we assess whether the business meets Google’s requirements for a service-area profile.
When your customers are outside Terrassa
To reach markets beyond the city, we work on service and product searches and website architecture through our SEO for businesses service. For exporters, we connect this work with other language versions and website internationalisation.
In Catalan and Spanish
People in Terrassa search in both Catalan and Spanish, and those searches are not always literal translations. We review the queries available in Search Console to understand each audience’s searches and the pages each version needs.
How we approach SEO
We begin by reviewing the website, Search Console data and competition in your target markets: indexing, speed, structure, content and searches where you already appear. This helps us decide what to do first, followed by ongoing work: prioritising, implementing, measuring and adjusting.
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Search Console and analytics accounts belong to your company.
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Reports explain what has been done, why and what comes next.
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We track enquiries and calls that can be identified, comparing the data with your company’s commercial information.
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We prioritise useful content, technical improvements and mentions relevant to your business.
If the website does not help turn visits into enquiries, we connect this with web design in Terrassa. Depending on the project’s goals and resources, we can combine SEO with digital advertising.
An SEO consultant in Terrassa
Webs Catalunya has been operating since 2007, with programming and SEO working together from the beginning. Otger is a board member of the Associació de SEO en Català, the association promoting SEO in Catalan, and Webs Catalunya is a member of Cecot, the employers’ organisation founded in Terrassa.
If you are looking for an SEO agency in Terrassa, at Webs Catalunya you will speak directly with the consultant responsible for your project. Our office is at Carrer de la Font Vella, 61. Meetings can take place at our office, your premises or by video call, always by appointment.
Frequently asked questions
What is local SEO, and when is it worthwhile?
It is the work that helps a business appear in searches with local intent, such as ‘accountant in Terrassa’ or ‘garage near me’, both in Google’s results and on the map. It makes sense when a significant proportion of customers are in the city or surrounding area.
How long before you notice local SEO results?
It depends on the starting point and local competition. Some changes, such as correcting Google Business Profile information, may be noticeable sooner; consolidating organic rankings takes longer. We do not promise fixed timescales.
SEO or Google Ads for a Terrassa business?
SEO builds visibility that does not depend on paying for each click and develops over time. Google Ads campaigns can begin generating visibility once approved and active. We can combine SEO with advertising campaigns for particular services or seasons, depending on your goals and budget. Our campaign approach is explained under digital advertising.
Is content about Terrassa useful?
Only if it answers what your customers are searching for. Explaining your service area, showing work carried out in the city or answering local questions in your sector can help. Filling the website with generic text about the city does not.
Can you do local SEO without premises open to the public?
Yes. If the business travels to provide services at customers’ homes or premises and meets Google’s requirements, it can have a service-area Business Profile without displaying its address. This option does not apply to businesses operating exclusively online.
Let’s talk about SEO for your business
Tell us what your business offers, where your customers are and what you expect from the website. We will assess whether you need local SEO, service and product SEO, or both.