Multilingual SEO for international businesses
We help businesses reach customers across languages and markets, with local expertise in Catalan and Spanish. Technical SEO, content and ongoing work are coordinated with your local team, head office or agency.
Let’s talk about SEO for your businessTell us which customers you want to reach and what your website needs to achieve.
SEO for the markets your business wants to reach
A local subsidiary may use a website managed by head office.
An international company may already have a Spanish version that attracts little relevant traffic.
A distributor may need customers to find specific products, applications or services.
We review the searches that matter to the business and the pages intended to answer them. The work may focus on Catalonia, the wider Spanish market or other markets supported by the website.
Local SEO is relevant when proximity influences the buying decision. Other projects need visibility for a specialist service or product range across a much wider area.
What the SEO work includes
Technical SEO and website architecture
We review crawling, indexing, page hierarchy, internal links, performance and technical issues that affect access to important content.
The aim is a website whose structure reflects the business and makes its useful pages accessible to customers and search engines.
Content for products, services and buying decisions
We research search demand and improve the pages that explain your offer. For a manufacturer, that may involve applications, specifications and technical information. For a service business, it may mean explaining scope, expertise and the steps towards an enquiry.
Service and product pages often need attention before an additional programme of articles.
Ongoing SEO work
We agree priorities, implement improvements and review progress. Search Console data, technical checks and the business’s commercial priorities inform the next phase.
The work can include content updates, new pages, technical improvements and changes to the route from a search result to an enquiry.
SEO in Catalan and Spanish
Customers in Catalonia may search in Catalan or Spanish, sometimes using different languages for different topics. We research demand and terminology in both before deciding which searches and pages each language version should target.
Headings, content and internal links are planned for the intended readers.
When the website needs additional markets or languages, we connect this work with website localisation and internationalisation.
Website localisation and international SEO →Redesigns and migrations
Before changes to an established website, we review its important pages, queries, traffic and incoming links.
Content, URLs, redirects and launch checks are planned with the aim of preserving existing SEO value. We coordinate the work with the people responsible for web design and development.
Web design and development →Local visibility where it matters
For businesses that qualify for a Google Business Profile, we can work on the profile, consistent business information, reviews and useful local content.
The scope follows the real business and its customers. A local profile is one part of the strategy, alongside the website and its wider search visibility.
Working with your team or agency
Your existing team may already manage the website, the international SEO strategy or content production.
We can take responsibility for an agreed local or technical scope: Catalan and Spanish search research, content planning, page improvements, technical analysis or ongoing monitoring. We define who implements changes, who approves them and how results are shared.
You work directly with Otger Espinet, owner and lead consultant at Webs Catalunya. He is a board member of the Associació de SEO en Català, which works to improve the visibility of Catalan online.
About Webs Catalunya →If your agency needs local SEO support for a client in Catalonia or Spain, we can work within that collaboration. Your agency can remain the main point of contact with the client.
An agreed local or technical scope
How we choose priorities
We combine business goals with Search Console, analytics, technical reviews and competitor research.
For each action, we consider its likely impact, the work involved and any dependencies. A technical fix may be needed before a page can be found; a product page may need clearer information before additional traffic becomes useful.
You receive an order of work that explains what comes first, what follows and what needs input from your team.
Search visibility connected to business enquiries
We measure search performance and enquiries to guide the work. Rankings and traffic help explain visibility; the business also needs to know whether the right people are making contact.
We review the pages visitors reach and the information available before they enquire. Where a page needs a clearer presentation or a better route to contact, we connect SEO with web design.
Your team’s feedback on calls, emails and quotation requests helps interpret the data. Some enquiries can be tracked directly; others need information from the people handling them.
Paid campaigns can complement the work for particular services, launches or market tests.
Digital advertising and Google Ads →Reporting you can use
Reports should help you understand the work and decide what comes next.
Control of accounts and data
Search Console and analytics remain under the control of your business or the responsible group team. We use agreed access permissions and explain any configuration changes.
A clear record of the work
Reports explain what has been done, why it was prioritised, what changed and what comes next. We distinguish completed actions from work awaiting approval or implementation.
Results discussed with the business
We review relevant traffic and recorded enquiries alongside the feedback from your sales or local team. This helps assess enquiry quality and decide what deserves further work.
Google and AI-assisted search
Prospective customers may research suppliers through Google and tools such as ChatGPT, Perplexity or Gemini.
We work on clear content, accessible pages, consistent information about the business and structured data where it fits the content. These foundations help search engines and AI tools understand your website and what your business does.
Where visits from AI tools can be identified, we review them alongside other sources. We assess observable visibility and traffic without guaranteeing inclusion in AI answers.
Frequently asked questions
How long does SEO take to deliver results?
Some technical fixes can show an effect within weeks after Google has recrawled and processed the changes. Broader gains in search visibility and enquiries need to be assessed over several months, depending on the starting point and competition. We explain what we will review and how progress will be assessed.
Can a top position on Google be guaranteed?
A lasting top position cannot be guaranteed. Search results depend on Google, competitors and changing demand. Our commitment is to explain the work, justify priorities and review the results.
How can an SEO provider’s work be assessed?
Look for access to the relevant accounts, a record of completed work, understandable reporting and priorities connected to business goals. The provider should be able to explain which pages were improved and what remains to be done.
Is a new website needed for SEO?
An existing website can often be improved through structure, content, internal links and technical work. A redesign may be appropriate when the platform, editing process or presentation limits the changes the business needs.
What is needed to get started?
We need the website address, business goals, priority products or services and target markets. Access to Search Console and analytics helps assess the current position. If these are missing, we review what should be configured.
Let’s talk about SEO for your business
Tell us about the website, the customers you want to reach and the team already involved. You can contact us directly or bring us into a project managed by your agency.
The first conversation helps define the next step. Any detailed audit or research is scoped before the work begins.