Digital advertising and Google Ads for your business
We manage campaigns that connect ads, landing pages and measurement. We work with your business or alongside your agency to reach relevant customers and assess the enquiries your advertising brings.
Google Ads is our main channel, and we use other platforms when the audience and objective call for it.
Tell us what you want to achieve and whether you already have campaigns running.
Local campaigns connected to the wider strategy
Head office may define the brand and campaign goals, while the local team handles enquiries and understands the customers.
We help connect those parts: the offer, the search terms, the ads, the local landing pages and the way enquiries are reviewed.
For campaigns aimed at Catalonia or the wider Spanish market, we can research demand and prepare Catalan and Spanish content. We coordinate the work with the people managing the website and the wider marketing activity.
If you run an agency and need local campaign support, we agree which part we handle and how communication with the client will work. Your agency can remain the main point of contact.
Prepare the route from an ad to an enquiry
An ad introduces an offer. The landing page needs to develop that message, provide useful information and make the next step clear.
For an industrial business, customers may need product specifications, applications or a route to a specialist. A service business may need to explain scope, experience and what happens after an enquiry.
We review that journey before increasing investment. The campaign, page and contact process are considered together.
When campaign support makes sense
Campaigns can form part of a wider web and SEO project or be managed as an agreed standalone scope.
- You may already be spending on advertising and want a clearer view of its results. You may have clicks without useful enquiries, or need a launch campaign for a product, service or local market.
- Other projects begin with an existing account managed by an international team and a need for local input into searches, content or landing pages.
What campaign management includes
Review the account and starting point
We review the agreed account access, structure, search terms, ads, targeting, landing pages and conversion settings.
This helps decide what to keep, what needs adjusting and what should be reviewed before changing the budget.
Keep
Adjust
Review before changing the budget
Plan the campaign structure
We define the goals, audiences, markets and role of each campaign.
We define the campaign objectives and structure. Within Google Ads, we have experience with Search and Performance Max, and assess these and other options against the budget, available resources and how results can be measured.
We can also include remarketing to reach people who have already visited the website. During ongoing reviews, we assess enquiry quality and whether contacts match the customer profile you want to reach.
Adapt ads and landing pages
Search terms, messages and pages need to fit the audience. We coordinate the content with the offer and any brand requirements from head office.
We can review or develop landing pages and work with the existing website team on implementation.
Web design and development →Measure actions and enquiry quality
We configure and check relevant conversion tracking, taking account of consent and technical limitations.
Contact clicks, received forms and measured calls represent different actions. We distinguish them when reviewing results and work with your team to understand which enquiries are useful.
Where platforms provide modelled estimates, we distinguish them from observed data.
Manage budgets and ongoing adjustments
We agree the advertising budget and review how it is allocated. Search terms, exclusions, ads, targeting and landing pages are adjusted according to the campaign type and results.
We discuss what the data shows and what the business is seeing in its enquiries before deciding the next steps.
Clear responsibility for spending and reporting
Accounts under your organisation’s control
Campaigns run in accounts controlled by your business or the responsible group team. We work through the agreed permissions, preserving access to campaign history and data.
Advertising spend and management fees kept separate
You know which amount goes to the advertising platforms and which covers our work. The proposal defines the management scope and any additional work on pages, content or tracking.
Reporting that supports decisions
We explain the work completed, spending, recorded actions and the quality of enquiries reported by your team.
Cost indicators are reviewed in that context. A low cost per recorded action is useful only when the action is relevant to the business.
Combining campaigns with organic visibility
Campaigns can give visibility to a specific offer or help explore demand. Through SEO for businesses, we develop content and strengthen organic visibility over time.
We assess how to combine these two approaches according to your goals and budget. You can start with a focused campaign project or use campaign findings to inform later work.
You do not need to buy an SEO service to work with us on campaigns.
Multilingual SEO →Google Ads: paid visibility.
SEO: organic presence over time.
Frequently asked questions
What budget is needed to get started?
The budget depends on the sector, competition, geographical scope and goals. We agree an initial scope and budget with the landing page and measurement in place, then review spending against the results and enquiry quality.
Can ads start generating enquiries immediately?
Ads can begin appearing once campaigns are approved and active. Enquiries depend on demand, the offer, competition and the landing page. We need campaign data and business feedback to refine the work.
Can existing campaigns be reviewed?
Yes. We first agree the review’s scope and the access needed. It may cover account structure, searches, ads, landing pages, tracking and the relationship between recorded conversions and actual enquiries.
Which platforms are used besides Google Ads?
We have experience with Meta Ads, X Ads, LinkedIn Ads and Microsoft Advertising. The choice follows the audience, the objective and the resources needed to prepare and maintain the campaigns.
Can the work fit an existing international account?
We review the account structure and the roles of the teams involved before agreeing the work. Local research, ads, landing pages and ongoing management can be coordinated within the existing setup.
Let’s talk about your campaigns
Tell us about your business or client, the markets you want to reach and any campaigns already running. Include who manages the website and what you currently measure.
We’ll discuss the starting point and agree whether the next step is campaign management, a defined account review or work on the landing pages and measurement.